Paloma Maria, Branding & Logotype
Visual Identity
Handwritten heritage becomes a signature identity.
A new luxury fashion brand in Los Angeles that transcends borders and embraces a world of creative collaborators.
The identity draws inspiration from the founder’s late father’s handwriting. As a child, she received notes and letters full of encouragement and love, and she wanted to capture that same energy in her brand. The result is a custom handwritten wordmark and monogram, paired with a bold, minimal photographic style to create a modern, cohesive luxury identity.
