Palo, Patagonia Lodge
Visual Identity, Print, Digital, Motion, Strategy
Purposeful design for a sustainable tomorrow. A spec hospitality project for Patagonia in the mountains of June Lake, California.
Patagonia’s brand mission is to “be in business to save our home planet,” a commitment grounded in sustainability and the circular economy. Palo integrates this vision throughout the visual system, employing a circular grid and generative technology to craft an unconventional, authentic, and cohesive identity.
To emphasize the integration of circularity within the brand system, I developed a custom display typeface using a circular grid that acts as the primary headline type and brand mark.
