Mac Golf Co, Selected Works
Creative Direction, Visual Identity, Apparel
Life is complicated. Your wardrobe shouldn't be. Built for the next generation of golfers looking for classic apparel.
Business Ops/Strategy
Mack Macke
Photography
Tyler Cash
A new generation of golfers is redefining the game, blending tradition with individuality, style, and culture. Mac Golf was built for players who respect the heritage of the sport while rejecting the outdated expectations that come with it.
Drawing from classic golf aesthetics, elevated typography, and contemporary fashion cues, I designed the brand identity to position the apparel as both performance-driven and culturally relevant. The result is an experience designed to resonate with golfers who want to look refined on the course without losing their sense of personal style.
