Business Ops/Strategy
Correy Ericksen
Photography
Tommy Lundberg
The new identity system was built around the circular, physical form of music as its primary source of inspiration. This visual experience mirrors the way music moves — looping, returning, and bringing people together. These forms carry through the brand’s custom logotype and graphic devices, informing the layout and design across all media touchpoints.
The main objective was to align the podcast’s brand identity and communication with its mission of connecting music and listeners across all genres. By keeping the design system consistent with the brand’s voice, the podcast extends beyond audio to become a fully immersive brand experience.