Grom Magazine, Surfer Mag Rebrand
Creative Direction, Visual Identity, Print, Strategy
The culture of the coast. A spec brand refresh for Surfer Magazine.
The new visual language and tone reflect a holistic, organic, relational, and adventurous spirit — qualities at the heart of the GROM brand. Inspired by the surfing community, “GROM” is a nod to the slang for a young or amateur surfer, capturing the brand’s youthful energy, curiosity, and sense of exploration.
Issue 01 explores what shaped Orange County surf culture: tunes, eats, surf breaks, and iconic brands.
