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Call of Duty, Black Ops 6

Visual Identity, Digital, Apparel

A bold visual identity system for one of the largest gaming franchises steeped in recognition and prestige.

Creative Direction
Harrison Dew (Koto)

Additional Design
Claudio Rodriguez, Jr.
Jeff Wiggins
Hampton Dunlap
Daniel McKinney
Michael Auer
Robert Loeber
Charlie Nash
Tong Zhao

Motion Design
Tomasz Wysocki
Charlie Smith

On Call of Duty: Black Ops 6, I worked as a designer at Koto Studio within a team of ten creatives collaborating across motion, design direction, and brand development. The motion piece shown here is one of the final expressions of that work, while the larger project involved shaping the game’s new visual identity. My focus was on defining the brand’s look and feel, from typography and color usage to texture, photo use, and a system for how the title and IP lockups would appear across assets.

I also contributed to in-game digital experiences, including menu screens and pop-ups that introduce new weapons, features, and customization options. Beyond the screen, the visual system extended into tangible merchandise, translating the identity into physical products that carried the Black Ops 6 brand into the real world.

View full Koto case study here.