Admissions Acceptance Package
Creative Direction
Winnie Li
Scott Taylor
Highlighting the uniqueness of ArtCenter College of Design located within the vibrant city of Los Angeles.
The Admissions Department at ArtCenter College of Design set out to rethink the experience of being accepted. Instead of sending mundane pamphlets and flyers with information easily found online, they created an acceptance package that highlights what truly sets ArtCenter apart: its creative spirit in the heart of Los Angeles.
Advance of the Rear Guard: Ceeje Gallery in the 1960s
Creative Direction
Scott Taylor
Celebrating art against the grain.
A catalog designed to mirror the fluid and ever-evolving creative spirit of Ceeje Gallery and its artists, with text and images dynamically shifting across each spread. Advance of the Rear Guard was on view at the Williamson Gallery from October 2023 to March 2024 at ArtCenter College of Design.
Creative Tech Week 2023
Creative Direction
Robbie Nock
Scott Taylor
A dynamic, typographically-driven visual identity and marketing campaign for weekend long event at ArtCenter.
The event brought together pioneers, thinkers, and dreamers from diverse fields, such as AI, digital art, creative coding, interactive installations, and beyond, to explore the potential of generative technology in creative expression.
ArtCenter Extension
Creative Direction
Winnie Li
Communicate the value of continuing education to working adults without the visual language of traditional academia. The solution was a modular geometric design system built on three elemental forms. Together they form an identity that can be assembled, expanded, and reconfigured across every touchpoint.
Art and Wellness Expo 2022-23
A school-wide campaign to integrate movement into the everyday routine. The visual identity takes that energy seriously with its playful, kinetic type and warm color palette, forming layouts that refuse to sit still.